The logomark takes on foundational typography and hints to their product in the iconmark. Always present the logo centered with plenty of space around so the logomark can breathe. Below are some common mistakes.

It is important to keep consistency in projects by using the same accent color throughout the individual project. You want to avoid using both the orange and green accents at the same time. The exception to this rule would be using the logomarks without accents colors alongside the accent color logomarks.

Work Sans is used for headings and short paragraphs of text. Adelle is used for print headers. Open Sans is used for running text and longer paragraphs, due to its readability. Together they create a fine balance of simple and elegant craftsmanship.